Challenge
Create a marketing campaign and brand that would establish Bresee Chevrolet as “The Place” for trucks.
Solution
We developed the "We Think Truck" campaign in one week and had everyone talking. We showed that Bresee lives and breaths trucks in a memorable way that surprises viewers and has a lasting benefit for Bresee Chevrolet.
Results
Click to view the commercials “Wedding Day” and “Big Decision.”
Challenge
Transform Yvonne Conte’s “Crack-A-Smile Seminars” into a brand with value and meaning. How can this motivational humorist speaker look professional without being stuffy? We had to show she’s more than a laugh- she makes an impact.
Solution
Imagelight transformed the company into “Humor Advantage, Inc.” with the positioning statement “Happier People are More Productive.” We found a fun and professional way to package this amazing speaker.
Results
Click to view her new brand and marketing materials as well as her promotional video.
Challenge
Make a denture and partial cleaner approachable and relevant to young and old target audiences.
Solution
We created an infomercial and various commercials using real customer testimonials and product demonstrations. We connected with the real-life needs of the customers and their concerns in a dynamic way.
Results
Click to view the Sonic Brite 2 minute commercial.
Challenge
Market the physical training and weight loss program “The 42,” created by Well Rounded Health and Fitness. Make the commercial high-energy but emotional.
Solution
Imagelight created a commercial that looked fun and high energy, with emotional testimonials showing actual weight loss. We emphasized that in 42 days results were probable, not just possible.
Results
Click to view “The 42 Program’s” TV commercial.
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Challenge
Illustrate the effect teen pregnancy has on life without “demonizing” it.
Solution
Imagelight created the “Think About the Consequences” campaign. In the commercial and marketing we show what a typical teen’s life is like; sports, friends, shopping. We then juxtapose how their life would be changed if they had a baby.
Results
Click to view Contacts “Think About the Consequences” TV commercial and print ad.
Challenge
Reach at risk teens with a message promoting respect, responsibility and appropriate behavior. Ensure the tone is not demanding, lecturing or “parent scolding.”
Solution
Imagelight created (2) commercials, one for male and one for females. We used teen volunteers to deliver the message to their peer group, in their own words. The commercials were titled “Real Man” and “Real Women.”
Results
Click to view Contact Community Services’ “Real Man” and “Real Women” TV commercials.
Challenge
Generate business for the Salvation Army Thrift Store. Remove the stereotype of the type or class of people that shop a the Thrift Store.
Solution
Imagelight created an award-winning TV commercial that comically showed the “average” shopper and the variety of items the Thrift Store offers.
Results
Click to view the award-winning Salvation Army Thrift Store TV commercial.
Challenge
Bring awareness to addiction recovery and this treatment center’s results. Encourage others to support the organization in a meaningful way. Focus on the ability to overcome addiction and remove the stigma of the “types” of people battling addiction.
Solution
Imagelight created a commercial that focused on beginning a life of recovery. We compiled real patient testimonials describing their life before and after SBH in fluid sentence. As the CEO walks towards the camera saying “Join the movement” crowds of people slowly join him, creating a visual impact.
Results
Click to view Syracuse Behavioral Healthcare’s TV commercial.
Challenge
Create a campaign that shows people who survived a heart attack and are living their lives.
Solution
Imagelight created this emotional commercial that shows a cross-section of stories of survivors.
Results
Click to view the American Heart Association TV commercial.
